Truck sales and SUV sales have collapsed but the All-American pick up truck still commands a loyal following. And truck buyers are the most brand loyal consumers who swear their Ford, Chevy or Dodge is better than the competition. This was one market foreign competitors haven't been able to conquer. This short video takes a look at the rise of the Ford F-150, the best selling truck in America.
auto, pick up trucks, Ford, F-150