Video - 2011 Ford Focus Rally America Super Bowl XLV commercial

Videa Ford Focus 2011 Ford Focus Rally America Super Bowl XLV commercial

2011 Ford Focus Rally America Super Bowl XLV commercial

Ford is taking its groundbreaking interactive road rally -- Focus Rally: America, launching today in Miami -- to one of the biggest stages in the world Sunday on the "Focus Rally: America Pre-Kick" at 6 pm EST on FOX, immediately preceding Super Bowl XLV. "Raising consumer awareness about the new 2012 Focus via Focus Rally: America is our top priority right now," said Matt VanDyke, Ford's director of US Marketing Communications. "That is why we jumped at the opportunity to get the Focus rally into the Super Bowl Pre-Kick show." Three unique spots will run during the show, including two for Focus Rally: America. A 30-second and 60-second ad will introduce the rally teams and will also offer a call to action for viewers to get engaged with the interactive social media program online at A third ad during Pre-Kick will feature the Ford F-150 with the new EcoBoost™ engine. Ford's unique approach to promoting this social media campaign is a top priority, and follows the special announcement on "Jimmy Kimmel Live!" last night, when the participating teams found out where their adventure would begin. Viewers can join in the fun During Focus Rally: America, teams will rely on friends, fans and followers to help complete challenges during the cross-country road rally. World Cup and Olympic gold medal winner Jonny Moseley will serve as the host of the show, which will run for five weeks. Fans of Focus Rally: America can get involved in several ways. They can view ...

2011, Ford, Focus, Rally, America, Super, Bowl, XLV, commerci, cars, autos, automobiles



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